Empowering Women Through Financial Freedom
A conversation lead by Black Women that’s applicable to everyone. This series features brilliant minds thriving in business and finance, offering insights that transcend the financial rules of yesteryear. Hosted by Marsha Barnes of the Finance Bar, each episode uncovers strategies and stories that inspire, resonate and elevate financial literacy.
Approach
In producing the visuals for SBC the goal was to give our financial experts a space that felt comfortable enough to feel like they were just kicking back having a cocktail with a friend, while also setting the stage for an honest, information filled conversation.
With a cast of powerful Black Women talking high level business, we felt it important to be in a space curated and owned by one, so we utilized the beautiful Bar Vegan, helmed by Pinky Cole, as a backdrop for these extraordinary conversations.
We were intentional about having vibrant colors to help accentuate the personality of our guests and host, while also making sure that we seamlessly incorporated our brand partner, Patron, into the fold with selected cocktails. We feel like the balance between fun and informative was met, and we upped the visual production value of the podcast experience.
